Amazon launches new in-store pickup option with Rite Aid as first partner

On Thursday, Amazon added another alternative for U.S. customers: Walk into a nearby retailer and pick up an Amazon package over the counter. The new option, called Counter, will launch with pharmacy Rite Aid Corp offering the service in 100 stores, with an expansion to 1,500 stores by year's end, the companies said. Amazon is also looking to get other retailers, including small businesses, to join the program as it expands.

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